@inproceedings{laurent:hal-00713461, TITLE = {{Modeling the age-related reminiscence bump in brand recall to take into account consumers age-related cognitive decline}}, AUTHOR = {Laurent, Gilles and Lambert-Pandraud, R.}, URL = {https://hec.hal.science/hal-00713461}, BOOKTITLE = {{Marketing Science Conference}}, ADDRESS = {Boston, United States}, YEAR = {2012}, MONTH = Jun, KEYWORDS = {Modeling ; age-related ; reminiscence bump ; brand recall ; consumers ; cognitive decline}, HAL_ID = {hal-00713461}, HAL_VERSION = {v1}, }