%0 Report %T Using Online Forums for In-Home Product Testing: A Field Experimentation %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A de Valck, Kristine %A Balagué, Christine %Z Mimeo %8 2012-04-28 %D 2012 %K Online Forums %K In-Home %K Product Testing %K Field Experimentation %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markReports %G English %L hal-00692168 %U https://hec.hal.science/hal-00692168 %~ SHS %~ HEC %~ CNRS %~ LARA