%0 Book %T Marketing sans frontières %+ HEC Paris - Recherche - Hors Laboratoire %A de Leersnyder, Jean-Marc %A Keegan, N. J. %I InterEditions %P NC %8 1994 %D 1994 %K Marketing %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markBooks %G French %L hal-00688886 %U https://hec.hal.science/hal-00688886 %~ SHS %~ HEC