@book{deleersnyder:hal-00688886, TITLE = {{Marketing sans fronti{\`e}res}}, AUTHOR = {de Leersnyder, Jean-Marc and Keegan, N. J.}, URL = {https://hec.hal.science/hal-00688886}, PUBLISHER = {{InterEditions}}, PAGES = {NC}, YEAR = {1994}, KEYWORDS = {Marketing}, HAL_ID = {hal-00688886}, HAL_VERSION = {v1}, }