%0 Journal Article %T Degree of innovativeness and new product performance %+ HEC Paris - Recherche - Hors Laboratoire %+ School of Business and Economics %A Santi, Michel %A Duhamel, François %< avec comité de lecture %@ 0953-7325 %J Technology Analysis & Strategic Management %I TaylorAndFrancis %V 24 %N 3 %P 253-256 %8 2012-03 %D 2012 %R 10.1080/09537325.2012.655411 %K product innovation %K innovativeness %K commercialisation of innovation %K small and medium-sized firms %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.stratJournal articles %X The relationship between innovativeness and innovations' success still remains unclear. This lack of consensus stems from a confusion between customer familiarity with the innovation and synergy with the focal firm's existing set of resources and competencies, to explain performance, as well as from the use of different measurement methods. On the basis of a sample of 114 innovation projects in small and medium-sized french companies, using our own measurement method, we show a U-shaped relationship between customer familiarity and performance, and a negative relation, as expected, between newness to the company and the innovation's performance. %G English %L hal-00683354 %U https://hec.hal.science/hal-00683354 %~ SHS %~ HEC