@article{heath:hal-00668916, TITLE = {{Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages}}, AUTHOR = {Heath, Timothy B. and Ryu, Gangseog and Chatterjee, Subimal and Mccarthy, Michael S. and Mothersbaugh, David L. and Milberg, Sandra J. and Gaeth, Gary J.}, URL = {https://hec.hal.science/hal-00668916}, JOURNAL = {{Journal of Consumer Research}}, PUBLISHER = {{Oxford University Press (OUP)}}, VOLUME = {vol. 27, issue 3}, PAGES = {pp. 291-308}, YEAR = {2000}, MONTH = Dec, DOI = {10.1086/317586}, KEYWORDS = {behavioral decision theory ; choice ; economic psychology ; pricing ; promotions}, HAL_ID = {hal-00668916}, HAL_VERSION = {v1}, }