@article{ulaga:hal-00610118, TITLE = {{Managing customer share in key supplier relationships}}, AUTHOR = {Ulaga, Wolfgang and Eggert, A.}, URL = {https://hec.hal.science/hal-00610118}, JOURNAL = {{Industrial Marketing Management}}, PUBLISHER = {{Elsevier}}, VOLUME = {39}, NUMBER = {8}, PAGES = {1346-1355}, YEAR = {2010}, MONTH = Nov, DOI = {10.1016/j.indmarman.2010.03.003}, KEYWORDS = {Customer share ; Customer value ; Key supplier relationships ; Supply base consolidation}, HAL_ID = {hal-00610118}, HAL_VERSION = {v1}, }