@techreport{vanhuele:hal-00597235, TITLE = {{Do Consumers Really Know if the Price is Right ? Direct Measures of References Price and their Implications for Retailling}}, AUTHOR = {Vanhuele, Marc and Dr{\`e}ze, Xavier}, URL = {https://hec.hal.science/hal-00597235}, NOTE = {Cahier de Recherche du Groupe HEC Paris, n{\textdegree} 711}, YEAR = {2000}, MONTH = Sep, KEYWORDS = {price knowledge ; reference price ; retailing}, HAL_ID = {hal-00597235}, HAL_VERSION = {v1}, }