%0 Report %T Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes %+ HEC Paris - Recherche - Hors Laboratoire %A Laurent, Gilles %A Dubois, Bernard %A Czellar, Sandor %Z Cahier de Recherche du Groupe HEC Paris, n° 736/2001 %8 2011-05-30 %D 2011 %K luxury %K ambiguity %K attitude measurement %K consumer behavior %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markReports %X The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury. %G English %L hal-00597026 %U https://hec.hal.science/hal-00597026 %~ SHS %~ HEC %~ LARA