@techreport{laurent:hal-00597026, TITLE = {{Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes}}, AUTHOR = {Laurent, Gilles and Dubois, Bernard and Czellar, Sandor}, URL = {https://hec.hal.science/hal-00597026}, NOTE = {Cahier de Recherche du Groupe HEC Paris, n{\textdegree} 736/2001}, YEAR = {2011}, MONTH = May, KEYWORDS = {luxury ; ambiguity ; attitude measurement ; consumer behavior}, HAL_ID = {hal-00597026}, HAL_VERSION = {v1}, }