Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes - HEC Paris - École des hautes études commerciales de Paris Access content directly
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Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Bernard Dubois
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Sandor Czellar
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  • PersonId : 831362

Abstract

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

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hal-00597026 , version 1 (30-05-2011)

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  • HAL Id : hal-00597026 , version 1

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Gilles Laurent, Bernard Dubois, Sandor Czellar. Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. 2011. ⟨hal-00597026⟩

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