Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year : 2011

Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Bernard Dubois
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Sandor Czellar
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Abstract

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.

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Dates and versions

hal-00597026 , version 1 (30-05-2011)

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  • HAL Id : hal-00597026 , version 1

Cite

Gilles Laurent, Bernard Dubois, Sandor Czellar. Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. 2011. ⟨hal-00597026⟩

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