@techreport{czellar:hal-00593383, TITLE = {{Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes}}, AUTHOR = {Czellar, Sandor and Luna, David and Voyer, Benjamin and Schwob, Alaxandre}, URL = {https://hec.hal.science/hal-00593383}, NOTE = {Cahier de Recherche du Groupe HEC Paris, n{\textdegree} 890}, YEAR = {2008}, KEYWORDS = {personal association ; extrapersonal associations ; attitudes ; brand}, HAL_ID = {hal-00593383}, HAL_VERSION = {v1}, }