@techreport{dubois:hal-00587198, TITLE = {{How Do Consumers Overcome Ambivalence toward Hedonic Purchases? A Typology of Consumer Strategies}}, AUTHOR = {Dubois, Bernard and Czellar, Sandor and Laurent, Gilles}, URL = {https://hec.hal.science/hal-00587198}, NOTE = {Cahier de Recherche du Groupe HEC Paris, n{\textdegree} 819/2005}, YEAR = {2011}, MONTH = Apr, KEYWORDS = {consumer behavior ; hedonic purchase ; consumer strategies}, HAL_ID = {hal-00587198}, HAL_VERSION = {v1}, }