%0 Report %T Interest Alignment and Competitive Advantage %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %+ Institut Européen d'administration des Affaires (INSEAD) %A Gottschalg, Oliver %A Zollo, Maurizio %Z Cahier de Recherche du Groupe HEC Paris, n° 823/2005 %8 2011-04-17 %D 2011 %K interest alignment %K competitive advantage %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.stratReports %X This paper articulates a theory of the conditions under which the alignment between individual and collective interests generates sustainable competitive advantage. The theory is based on the influence of tacitness, context-specificity and casual ambiguity in the determinants of different types of motivation (extrinsic, normative intrinsic and hedonic intrinsic), under varying conditions of environmental dynamism. The analysis indicates the need to consider mitivational processes as a complement to current resource and competence-based approaches in a comprehensive theory of competitive advantage. %G English %L hal-00586549 %U https://hec.hal.science/hal-00586549 %~ SHS %~ HEC %~ CNRS %~ LARA %~ ALLIANCE-SU