@inproceedings{thesmar:hal-00578326, TITLE = {{The WACC Fallacy: The Real Effects of Using a Unique Discount Rate}}, AUTHOR = {Thesmar, David and Kruger, P. and Landier, Augustin}, URL = {https://hec.hal.science/hal-00578326}, BOOKTITLE = {{S{\'e}minaire de recherche, Universit{\'e} de Mannheim}}, ADDRESS = {Mannheim, Germany}, YEAR = {2011}, MONTH = Feb, KEYWORDS = {WACC Fallacy ; Effect ; Discount Rate}, HAL_ID = {hal-00578326}, HAL_VERSION = {v1}, }