%0 Conference Paper %F Oral %T Understanding Customer-Perceived Value in B2B Solution Offerings %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Ulaga, Wolfgang %A Worm, S. %A Zitzlsperger, D. %< avec comité de lecture %B Conférence de l'ISBM %C Boston, United States %8 2010-08 %D 2010 %K Understanding %K Customer-Perceived %K Value %K B2B Solution Offerings %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markConference papers %G English %L hal-00543611 %U https://hec.hal.science/hal-00543611 %~ SHS %~ HEC %~ CNRS