@inproceedings{ulaga:hal-00543611, TITLE = {{Understanding Customer-Perceived Value in B2B Solution Offerings}}, AUTHOR = {Ulaga, Wolfgang and Worm, S. and Zitzlsperger, D.}, URL = {https://hec.hal.science/hal-00543611}, BOOKTITLE = {{Conf{\'e}rence de l'ISBM}}, ADDRESS = {Boston, United States}, YEAR = {2010}, MONTH = Aug, KEYWORDS = {Understanding ; Customer-Perceived ; Value ; B2B Solution Offerings}, HAL_ID = {hal-00543611}, HAL_VERSION = {v1}, }