%0 Conference Paper %F Oral %T Understanding the Market Performance Outcomes of Component Supplier Brand Strength %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Worm, Stefan %A Srivastava, R. %< avec comité de lecture %B INFORMS Marketing Science Conference 2010 %C Cologne, Germany %8 2010-06-16 %D 2010 %K Understanding %K Market %K Performance %K Outcomes %K Component %K Supplier %K Brand %K StrengthConference papers %G English %L hal-00543585 %U https://hec.hal.science/hal-00543585 %~ HEC %~ CNRS