@inproceedings{worm:hal-00543585, TITLE = {{Understanding the Market Performance Outcomes of Component Supplier Brand Strength}}, AUTHOR = {Worm, Stefan and Srivastava, R.}, URL = {https://hec.hal.science/hal-00543585}, BOOKTITLE = {{INFORMS Marketing Science Conference 2010}}, ADDRESS = {Cologne, Germany}, YEAR = {2010}, MONTH = Jun, KEYWORDS = {Understanding ; Market ; Performance ; Outcomes ; Component ; Supplier ; Brand ; Strength}, HAL_ID = {hal-00543585}, HAL_VERSION = {v1}, }