@article{rouzies:hal-00537590, TITLE = {{Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures}}, AUTHOR = {Rouzies, Dominique and Darmon, Ren{\'e} Y.}, URL = {https://hec.hal.science/hal-00537590}, JOURNAL = {{Journal of Business Research}}, PUBLISHER = {{Elsevier}}, VOLUME = {vol. 46, No. 1}, PAGES = {pp.67-81}, YEAR = {1999}, MONTH = Sep, KEYWORDS = {Internal Validity ; Conjoint Analysis ; Alternative Measurement Procedures}, HAL_ID = {hal-00537590}, HAL_VERSION = {v1}, }