@article{laurent:hal-00528378, TITLE = {{Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness}}, AUTHOR = {Laurent, Gilles and Lambert-Pandraud, Raphaelle}, URL = {https://hec.hal.science/hal-00528378}, JOURNAL = {{Journal of Marketing}}, PUBLISHER = {{American Marketing Association}}, VOLUME = {74}, NUMBER = {5}, PAGES = {104-121}, YEAR = {2010}, MONTH = Sep, DOI = {10.1509/jmkg.74.5.104}, KEYWORDS = {product choice ; older consumers ; age ; perfume ; nostalgia ; innovativeness ; attachment ; heterogeneity}, HAL_ID = {hal-00528378}, HAL_VERSION = {v1}, }