%0 Conference Paper %F Oral %T L'Oréal and its 'Good Enough Mother' %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Ramanantsoa, Bernard %A Riot, E. %< avec comité de lecture %B 25th EGOS Colloquium Passion for creativity and innovation Energizing the study of organizations and organizing %C Barcelone, Spain %8 2009-07-02 %D 2009 %K NC %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.stratConference papers %G English %L hal-00495921 %U https://hec.hal.science/hal-00495921 %~ SHS %~ HEC %~ CNRS