@inproceedings{ramanantsoa:hal-00495921, TITLE = {{L'Or{\'e}al and its 'Good Enough Mother'}}, AUTHOR = {Ramanantsoa, Bernard and Riot, E.}, URL = {https://hec.hal.science/hal-00495921}, BOOKTITLE = {{25th EGOS Colloquium Passion for creativity and innovation Energizing the study of organizations and organizing}}, ADDRESS = {Barcelone, Spain}, YEAR = {2009}, MONTH = Jul, KEYWORDS = {NC}, HAL_ID = {hal-00495921}, HAL_VERSION = {v1}, }