@book{evrard:hal-00490724, TITLE = {{Market - Fondements et m{\'e}thodes des recherches en marketing}}, AUTHOR = {Evrard, Yves and Pras, Bernard and Roux, Elyette and Desmet, Pierre and Dussaix, Anne-Marie and Lilien, Gary L.}, URL = {https://hec.hal.science/hal-00490724}, PUBLISHER = {{Dunod}}, SERIES = {ECO.GEST. MASTE}, PAGES = {720 p.}, YEAR = {2009}, MONTH = Jul, KEYWORDS = {Marketing}, HAL_ID = {hal-00490724}, HAL_VERSION = {v1}, }