@techreport{czellar:hal-00489413, TITLE = {{Consumer reactions to self-expressive brand display}}, AUTHOR = {Czellar, Sandor and Sprott, D. E. and Spangenberg, E. R. and Raska, David}, URL = {https://hec.hal.science/hal-00489413}, YEAR = {2009}, MONTH = Dec, KEYWORDS = {Brand engagement ; self-concept ; advertising ; brand management}, HAL_ID = {hal-00489413}, HAL_VERSION = {v1}, }