@article{moingeon:hal-00465891, TITLE = {{Understanding corporate identity: the French school of thought}}, AUTHOR = {Moingeon, Bertrand and Ramanantsoa, Bernard}, URL = {https://hec.hal.science/hal-00465891}, JOURNAL = {{European Journal of Marketing}}, PUBLISHER = {{Emerald}}, VOLUME = {Vol. 31, n{\textdegree} 5/6}, PAGES = {pp. 383-395}, YEAR = {1997}, MONTH = May, DOI = {10.1108/eb060638}, KEYWORDS = {corporate culture ; corporate identity ; organizational symbols}, HAL_ID = {hal-00465891}, HAL_VERSION = {v1}, }