@article{czellar:hal-00458408, TITLE = {{The Effect of Perceived Brand Name--Logo Coherence on Brand Attitudes}}, AUTHOR = {Czellar, Sandor and Kocher, Bruno and Usunier, Jean-Claude}, URL = {https://hec.hal.science/hal-00458408}, JOURNAL = {{Advances in Consumer Research}}, PUBLISHER = {{The Association for Consumer Research}}, VOLUME = {Vol.33}, PAGES = {pp.274-275}, YEAR = {2006}, KEYWORDS = {Brand Name--Logo ; brand attitude}, HAL_ID = {hal-00458408}, HAL_VERSION = {v1}, }