%0 Book %T Consumer Behaviour: Applications in Marketing %+ Groupement de Recherche et d'Etudes en Gestion à HEC (GREGH) %A Vanhuele, Marc %A Wright, Malcolm %A East, Robert %I SAGE Publications Ltd %P 344 pages %8 2008-01-01 %D 2008 %K consumer %K brand %K retail %K advertising %Z Humanities and Social Sciences/Business administration/domain_shs.gestion.markBooks %G English %L hal-00457586 %U https://hec.hal.science/hal-00457586 %~ SHS %~ HEC %~ CNRS