@book{vanhuele:hal-00457586, TITLE = {{Consumer Behaviour: Applications in Marketing}}, AUTHOR = {Vanhuele, Marc and Wright, Malcolm and East, Robert}, URL = {https://hec.hal.science/hal-00457586}, PUBLISHER = {{SAGE Publications Ltd}}, PAGES = {344 pages}, YEAR = {2008}, MONTH = Jan, KEYWORDS = {consumer ; brand ; retail ; advertising}, HAL_ID = {hal-00457586}, HAL_VERSION = {v1}, }